What's the difference between SEO and SEM? SEO is only one part of SEM. SEO stands for search engine optimization, and SEM stands for search engine marketing. Search engine marketing consists of all the things that have to do with marketing via search engines. Search engine optimization is an SEM tactic used to market specific Web pages. SEO is a no-cost SEM strategy, but there is another part of SEM that involves paid advertisements. To learn more about the difference between SEO and SEM, contact Quantm Media today. We are a comprehensive San Diego SEO and SEM consultant firm.
PPC, Bing Ads, Yahoo Ads
The prominent search engines of today, Google, Bing, and Yahoo all offer paid search engine advertisement opportunities. Pay-per-click (PPC) is the most popular one, but there is room to grow with Bing and Yahoo, especially since more people are leaving Google as a result of political bias. Paid search engine advertisements are also a cost-effective way to get your message to your target audience. Similar to SEO, paid search engine ads use keywords to target new customers. Advertisements are placed either at the tops or the bottoms of search engine results pages (SERPs).
How Paid Search Ads Work
When a person performs a search engine query for the keyword you've targeted, your advertisement will show up strategically on the first SERP. The cool part is that you never pay for your advertisement until someone clicks on. These ads tend to have much higher conversion rates than other advertisements because the people who see your paid ads are only people who are actively searching for something similar to what you offer.
Using Paid Ads and SEO Together for Maximum SEM Results
Either SEO or paid search ads can be extremely profitable in and of
themselves, especially when used the right way. However, SEO and paid ads work best when utilized together. Paid search engine advertisements can give you results in as little as an hour, satisfying your craving for instant marketing gratification. On the other hand, SEO can boost your ranking in the SERPs and keep you on top based on the momentum you establish during your paid search ad campaign.
Give Your Viewers Excellent Content
As a baby crawls before he/she walks, you too must not overlook the basics. All the SEO and SEM in the world will not help you if you own a sloppy, unprofessional website with poor content. If this is the case for you, your website needs a makeover before you start pulling people to your site, or else they'll leave just as fast as they arrive. Fortunately, Quantm Media can help with this because we are a full-service digital marketing agency with expertise in SEO and SEM.
Reach Out Today
If you're ready to grow your business and attract more people to your website organically and via paid search engine advertisements, contact Quantm Media today. We are the region's best San Diego SEO and SEM consultant firm, and we'd love to help you.San Diego Seo Sem Consultant